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fifth avenue residence

a modern classic - new york, new york

Enter a realm where time converges, blending the elegance of the past with modern sleekness and whispers of the future. This sanctuary harmonizes classic, contemporary, and futuristic design for a unique living experience. The 5th Avenue building boasts majestic architecture, featuring intricate moldings and grand ceilings that reflect opulence and craftsmanship. Contemporary elements enrich the apartment's interior, with clean lines and a neutral palette contrasting the ornate exterior. Futuristic accents hint at innovative possibilities. In this iconic 5th Avenue location, tradition and innovation unite, creating a timeless masterpiece that redefines luxury living in New York City.

in progress - projected 2025 completion

 visualization - the gallery

visualization - the gallery

 visualization - the bedroom hall

visualization - the bedroom hall

 visualization - the living room

visualization - the living room

 visualization - the library

visualization - the library

 visualization - the dining hall

visualization - the dining hall

 visualization - the dining room

visualization - the dining room

 visualization - the breakfast nook

visualization - the breakfast nook

 visualization - the kitchen

visualization - the kitchen

 visualization - the kitchen

visualization - the kitchen

housebar navy yard

make it a double - washington dc

In the dynamic world of alcohol retail, the old-school, three-tier system still calls the shots, leading to a sameness that holds back creative potential. Even as the craft cocktail culture thrives and consumer tastes diversify, many liquor stores cling to a static retail model. It’s a missed opportunity to break the mold and offer something that’s as unique and varied as the neighborhood it serves.

Imagine a liquor store that reflects the gritty, yet vibrant spirit of the Navy Yard. Here, the architectural design draws from the industrial roots and raw, unpolished aesthetic of the area, blending natural and industrial materials. Exposed concrete and walnut wood sit alongside sleek steel fixtures, creating an ambiance that’s both grounded and modern. It’s a design that speaks to the young professionals of the neighborhood—people who value authenticity, but also crave an elevated experience.

This isn't just about selling bottles; it’s about crafting an experience. We’re rethinking retail, moving beyond rows of shelves and embracing a more engaging approach. Imagine a space where you can discover handpicked selections, dive into the stories behind the spirits, and enjoy interactive tasting events that connect you with local distillers and producers. The goal is to create a place that feels alive with the pulse of the community—a place where you can explore, learn, and find that perfect bottle to suit your vibe.

And, of course, tech is part of the mix. By leveraging digital tools and data insights, we can anticipate what you’re looking for before you even know it, creating a personalized shopping journey that’s all about you. With sustainability and transparency at the forefront, we’re aligning with the values of a new generation of consumers who want to make choices that matter.

While the liquor retail game may not have changed much, the demand for something fresh and exciting is undeniable. By breaking free from outdated conventions and embracing innovative, community-focused practices, we’re transforming the way you engage with alcohol. We’re here to elevate every pour, every bottle, and every experience—because when it comes to drinking better, why settle for anything less?

completion 2022

 the exterior

the exterior

 the cocktails: bespoke credenza + display shelves

the cocktails: bespoke credenza + display shelves

 the cocktails + detail

the cocktails + detail

 the spirits: bespoke walnut millwork + cast concrete bar

the spirits: bespoke walnut millwork + cast concrete bar

 (from left counterclockwise) leather cabinet pull, burnished steel cabinet pull with padlock, counter detail + the hatch

(from left counterclockwise) leather cabinet pull, burnished steel cabinet pull with padlock, counter detail + the hatch

 the wine: bespoke walnut light fixture, wine tower + stainless steel hutch

the wine: bespoke walnut light fixture, wine tower + stainless steel hutch

 the lux spirits: glass + stainless steel counter

the lux spirits: glass + stainless steel counter

 the house bites

the house bites

 (from left) endcap detail with lantern, + bespoke mobile plinth, serving tray, wine tower

(from left) endcap detail with lantern, + bespoke mobile plinth, serving tray, wine tower

 the wine + lux spirits: bespoke stainless steel hutch

the wine + lux spirits: bespoke stainless steel hutch

 concrete house arch

concrete house arch

housebar georgetown

this round is on me - washington dc

In the heart of Georgetown, we’re reimagining the liquor store experience with a nod to the neighborhood’s rich heritage and timeless federalist style. Inspired by the community’s charm, our Georgetown space is designed with the customer journey in mind, featuring intentional zoning that guides you through a seamless experience. Architectural elements like custom millwork, a striking terracotta cube, and sweeping nickel display fixtures define each area, inviting exploration and discovery. These touches are more than design—they create a flow that feels intuitive and engaging, taking you from curated selections to interactive tasting areas with ease. This isn’t just about selling bottles; it’s about creating a curated, upscale experience. We’re here to elevate your shopping experience, blending style, heritage, and modern luxury to bring Georgetown a liquor store that’s anything but ordinary.

in progress - projected completion december 2024

 visualization - the exterior

visualization - the exterior

 visualization - the interior

visualization - the interior

 visualization - the interior

visualization - the interior

 visualization - the interior

visualization - the interior

housebar union market

Beats, Booze, and Banter - washingtion dc

In the heart of DC’s Union Market neighborhood, our upcoming location at The Gantry taps into the pulse of the city, embracing an urban eclectic luxury design inspired by the creativity, colors, and energy of this thriving area. With our Tik-Tok’s headquarters just across the street, the new flagship reflects the dynamic spirit of Union Market while leaning into the retro, 90s hip-hop vibe—an era being rediscovered and remixed by TikTok’s trendsetters.

The footprint of Housebar Union Market is split by a sleek, glass-block entry vestibule, creating two distinct experiences: a curated retail shop on one side and a bar and listening lounge for audiophiles on the other. Think vinyl beats, cocktails, and conversations. The materials and ambiance blend retro 90s references with modern luxury—polished concrete floors, exposed structure, and rich burled walnut accents, all balanced with bold colors and textures that pay homage to the iconic style of the decade.

Our goal? To disrupt the old-school retail mold and build something that’s as unique as the Union Market neighborhood. Here, it’s not just about selling bottles; it’s about curating an experience. From exploring rare spirits to vibing in our listening lounge, it’s a space where you can connect, discover, and immerse yourself in the stories behind every pour.

This isn’t your typical liquor store. It’s a social destination that invites the community to chill, sip, and repeat.

projected 2025 completion

 visualization - exterior

visualization - exterior

 visualization - the entry

visualization - the entry

 visualization - the bottle shop

visualization - the bottle shop

 visualization - the cocktails

visualization - the cocktails

 visualization - the bar

visualization - the bar

 visualization - the entry, the cocktails + the lounge

visualization - the entry, the cocktails + the lounge

 visualization - the lounge

visualization - the lounge

obra capital

bigger bolder business - new york, new york

This finance office in Midtown Manhattan showcases a modern aesthetic that prioritizes both function and style. Every aspect of the design, from the chic furniture to the intelligent spatial arrangement, enhances collaboration and productivity among teams. The workstations are designed to be comfortable and leverage natural light effectively, while the private meeting rooms are equipped with cutting-edge technology to facilitate seamless communication. Additionally, an impressive collection of vibrant, contemporary artwork injects creativity into the environment, reflecting the dynamic nature of the finance sector. This office stands as a testament to the innovative directions the industry is moving towards.

completion 2023

 interior view - reception + elevator lobby

interior view - reception + elevator lobby

 interior view - elevator lobby

interior view - elevator lobby

 interior view - investor conference room

interior view - investor conference room

 cafe, kitchen + lounge

cafe, kitchen + lounge

 interior detail - servery

interior detail - servery

 interior detail - reception column

interior detail - reception column

 interior view - reception

interior view - reception

myodetox west hollywood

physically forward - west hollywood, ca

The cutting edge physical therapy brand sought to innovate its brick and mortar space, moving away from the typical sterile atmosphere associated with traditional clinics. By partnering with (jor-el), the CEO aimed to create an environment that not only meets clinical needs but also aligns with contemporary design principles.

The design concept draws from luxury athletic brands, using natural materials that bring warmth and familiarity to the space. This approach softens the clinical edge, making the clinic feel more inviting. The incorporation of technical materials enhances sound quality and ensures durability, essential for a high-traffic environment.

A flexible layout was central to the design, featuring multifunctional furniture that allows for adaptability. This flexibility enables the clinic to adjust its space according to different therapy programs and client needs, ultimately enriching the therapeutic experience.

The outcome is a well-balanced environment that harmonizes comfort with modern sophistication. This forward-thinking design not only elevates the brand's identity but also sets a benchmark for future physical therapy spaces, blending aesthetic appeal with essential functionality in patient care. - expert therapists. expert design

completion 2019

 myodetox WeHo exterior

myodetox WeHo exterior

 reception lounge

reception lounge

 reception hall, retail, + custom reception desk detail

reception hall, retail, + custom reception desk detail

 central corridor

central corridor

 custom bench: black walnut base, channel tufted leather seat back

custom bench: black walnut base, channel tufted leather seat back

 restroom, wall slat detail + locker hall

restroom, wall slat detail + locker hall

 movement area

movement area

 movement area

movement area

 central corridor + flooring detail

central corridor + flooring detail

 central corridor

central corridor

 the treatment zone

the treatment zone

 visualization - lounge + retail

visualization - lounge + retail

fashion square

beamed + battered - scottsdale arizona

Drawing inspiration from Native American adobe techniques, this building design fuses indigenous architecture and earthy tones with a sleek, Southwest tech-boom vibe, bringing a fresh, luxury-mission style to life. The exterior façade features a copper-colored steel superstructure with high-performance textured glass panels that slip seamlessly between reimagined "battered walls."

Originally envisioned in rich Corten Steel—a nod to the area’s copper roots—cost-effective painted aluminum cladding now brings that warm, metallic feel to life, while custom-molded precast concrete panels echo the rugged look of split-face stone. The bold superstructure frames the glass façade on the first and second floors, dividing it into seven symmetrical bays. It extends above to create a shaded terrace on the third floor, topped off with a plantable canopy over the entry. This fusion of contemporary materials with local influences captures a modern, earthy mood while meeting both the aesthetic and fiscal goals of the developer.

completion 2021

 the mood: building core + shell

the mood: building core + shell

 the exterior

the exterior

 the exterior facade + rooftop terrace with metal superstructure

the exterior facade + rooftop terrace with metal superstructure

 facade detail at entry

facade detail at entry

 the view from grand entry

the view from grand entry

 visualization - exterior massing

visualization - exterior massing

w 17th st apartment

a little chelsea charm - new york, new york

This 1,953-square-foot, 3-bedroom, 2.5-bath apartment has been thoughtfully transformed into a sophisticated blend of East Hampton charm and urban Chelsea elegance. The renovation includes a new bedroom addition, custom closet millwork, curated furniture, premium finishes, ambient lighting, and bespoke contemporary moldings that add character and warmth throughout the space.

With cool tones and layered textures, the design embraces a relaxed yet refined aesthetic. Luxurious silk wallpaper brings softness to the walls, while European oak flooring grounds each room with natural warmth. Every detail has been meticulously crafted, from the custom moldings that accentuate architectural features to the thoughtfully chosen artwork and decor.

This renovation harmoniously combines coastal tranquility with city chic, creating a stylish and serene retreat that captures the spirit of East Hampton right in the heart of Chelsea.

completion 2019

 the dining room

the dining room

 the great room

the great room

 dining room details

dining room details

 the dining room - vintage club chair reupholstered in mohair

the dining room - vintage club chair reupholstered in mohair

 great room custom molding details

great room custom molding details

 the primary bedroom

the primary bedroom

 primary bedroom details

primary bedroom details

 the nursery

the nursery

 the powder room

the powder room

 powder room "headquarters" neon sign

powder room "headquarters" neon sign

gloucester house

take it to the house - englewood, new jersey

This reimagined 1970s tract house undergoes a stunning transformation, with a modernized façade featuring clean lines and bold material contrasts. Enlarged and realigned window fenestrations establish a harmonious rhythm, enhancing the home’s connection to natural light. At the entry, a striking Corten steel portal frames the front door, a nod to the original midcentury design, while introducing a rich, weathered texture. Thoughtful material selection adds depth and visual interest, casting dynamic plays of light and shadow across the façade throughout the day.

The landscaping has been completely reimagined to complement the home's modern aesthetic while addressing existing grading issues. A series of oversized concrete "lily pads" create a dramatic procession from the driveway to the front door, hovering above the ground and guiding visitors with a sense of floating elegance. Drawing inspiration from modern, Japanese, and midcentury architecture, the redesign elevates the exterior, blending form, function, and timeless style.

projected 2025 completion

 visualization - exterior

visualization - exterior

 visualization - exterior

visualization - exterior

 visualization - exterior

visualization - exterior

skin spa new york (chelsea)

skinned to perfection - new york, new york

Skin Spa New York, a staple med-spa with locations in NYC and Boston, has been completely reimagined by deconstructing the brand’s core elements, cataloging its signature components, and blending them into a fresh, innovative, and timeless concept. This updated architectural presence, combined with a streamlined leasable footprint, not only differentiates Skin Spa from competitors but also enhances design consistency, cost-effectiveness, and quality for future expansion across the U.S.

For an elevated yet accessible look, we selected finishes with durability and continuity across markets. Familiar materials—plaster, porcelain, concrete, and wood—are reimagined and manipulated in unconventional ways. Inspired by magnified views of skin, plaster textures range from smooth to heavily textured, creating a tactile, sensory experience. Existing gypsum ceilings and soffits, which conceal HVAC ductwork, supply lines, and returns, are refined with coved corners and radiused edges, seamlessly integrating function with form.

An outward-facing lounge area with eclectic furnishings merges with custom-designed recessed retail niches. These illuminated fixtures are drawn from the “plaster skin,” rather than attached to it, minimizing visual clutter and optimizing the small space. A visually and physically compressed, wood-clad portal marks the transition from retail to treatment areas, celebrating the shift from purchase to experience. Passing through, guests enter a spacious treatment hall lined with oversized, fluted-wood doors, stained a deep smoky green that complements the monochromatic palette. Sleek, understated lighting fixtures punctuate the space, enhancing the spa's sophisticated, architectural vibe. -Invest in your skin, it’s going to represent you for a very long time.

completion 2021

 (from left) the entry lounge + wall detail

(from left) the entry lounge + wall detail

 the details: plaster textures + plaster reveal

the details: plaster textures + plaster reveal

 (from left) retail wall detail + reception desk detail

(from left) retail wall detail + reception desk detail

 (from left) retail detail + the lounge

(from left) retail detail + the lounge

 (from left) the retail shop + retail display detail

(from left) the retail shop + retail display detail

 (from left) reception desk + retail display

(from left) reception desk + retail display

 (from left) the details: treatment room custom millwork, fluted wall cladding + jib door with black metal pull

(from left) the details: treatment room custom millwork, fluted wall cladding + jib door with black metal pull

 (from left) the portal entry + the portal exit to treatment hall

(from left) the portal entry + the portal exit to treatment hall

 the details: ceramic light fixture + tonal ceramic tile

the details: ceramic light fixture + tonal ceramic tile

 (from left) concrete and plaster treatment room + tambour-clad portal interior with smoked mirror

(from left) concrete and plaster treatment room + tambour-clad portal interior with smoked mirror

 (from left) ceiling detail, wall detail + treatment corridor

(from left) ceiling detail, wall detail + treatment corridor


skin spa new york (dallas)

hello gorgeous - dallas, texas

unrealized 2021

 visualization - reception

visualization - reception

 visualization - reception

visualization - reception

 floor plan + reflected ceiling plan

floor plan + reflected ceiling plan

 finish plan + detail

finish plan + detail

 reception elevation

reception elevation

 entry hall elevation

entry hall elevation

 treatment elevations

treatment elevations

e madison avenue

fitness finessed - new york, new york

E Madison’s design centers on three key concepts: atmospheric appeal, residential sensibility, and artful inspiration. These ideas are translated architecturally through the club’s thoughtful scale, spatial planning, and intricate detailing. From the moment you step inside, E Madison sets itself apart from the typical commercial glass storefront, welcoming guests with custom solid mahogany doors that evoke an intimate residential foyer, reminiscent of Upper East Side townhouses.

This residential feel extends throughout the space with meticulously chosen finishes, including gracefully curved wood and plaster walls, a mix of marble and wood flooring, and carefully selected furniture. Elevated amenities like filtered water taps, dual fireplaces, heated floors, and curated artwork enhance the sense of comfort and exclusivity. E Madison’s art program, a defining feature, feels more like a personal collection than a commercial display, showcasing contemporary works from artists such as Johnny Abrahams, Sam Lock, Carrie Crawford, Joanne Byrne, and Wanda Koop. This restrained yet impactful use of art, combined with the club's thoughtfully crafted architecture, sets E Madison apart, creating a sophisticated atmosphere that feels both intimate and inspiring.

completion 2018

(in collaboration with studio munge; art curation by jor-el)

 the living room

the living room

 the fireplace

the fireplace

 the wardrobe

the wardrobe

 the primary bath entry

the primary bath entry

 primary bath vanity

primary bath vanity

 the primary bath

the primary bath

 the strength floor

the strength floor

 the strength floor

the strength floor

 the studio

the studio

 the foyer

the foyer

 the grand stair

the grand stair

 the grand stair

the grand stair

 the art

the art

 the art

the art

ludlow house

from funeral home to fun house - new york, new york

Built in 1902, the former Nieberg + Sons Funeral Home and gold leaf factory on NYC’s vibrant Lower East Side has been reimagined as a private member's club that embodies the edgy, youthful spirit of the neighborhood. This 16,000 SF club sprawls across five dynamic floors, featuring an eclectic mix of spaces: a state-of-the-art screening room, community outreach hubs, stylish lounges, and bars—all topped off with a retractable rooftop restaurant for those skyline views.

Inside, the club’s design blends materials and textures that pay homage to the building's past while embracing its new life. In the reception area and stair hall, sea-foam and cream terrazzo flooring—carefully replicated from a stunning original section revealed during demolition—sets the tone. Concrete stair treads and risers paired with steel railings and fire-rated wainscot create a bold, industrial aesthetic that complements the neighborhood’s raw energy. The main egress stair is both functional and eye-catching, providing a striking circulation path through the building.

Fire-rated jewel glass partitions guide members through the club, from the entrance, past reception, and out to the main entry, merging form and function with a hint of the Lower East Side’s signature grit. This club is more than just a space; it’s a reflection of LES’s cool, vibrant vibe, creating a community hub that is as dynamic as the neighborhood itself.y.

completion 2016

 exterior facade + rooftop restaurant

exterior facade + rooftop restaurant

 reception + custom fire-rated jewel glass partitions (Photography: Dave Burk)

reception + custom fire-rated jewel glass partitions (Photography: Dave Burk)

the living room + fire-rated partition detail (Photography Dave Burk)

 the living room

the living room

 the grand stair (Photography Dave Burk)

the grand stair (Photography Dave Burk)

 the club bar

the club bar

 the club bar - new code compliant windows with leaded lights mimic the original factory steel and glass panes 

the club bar - new code compliant windows with leaded lights mimic the original factory steel and glass panes 

 the velvet room with vintage stone hearth

the velvet room with vintage stone hearth

 the roof top bar + restaurant - a greenhouse inspiration with retractable glass roof + outside terrace

the roof top bar + restaurant - a greenhouse inspiration with retractable glass roof + outside terrace

soho house new york

Eat, drink, nap—repeat! - new york, new york

The Meatpacking District’s iconic rooftop just got a glow-up with a sleek new pool deck, revamped bar, fresh kitchen, and a salad bar that says health goals. Inside, enjoy the expanded club bar and updated reception area, all while indulging in that Soho House magic from morning to midnight.

completion 2013

 the rooftop pool

the rooftop pool

 the bespoke built-in banquette

the bespoke built-in banquette

 the four season rooftop bar with removable storefront enclosure

the four season rooftop bar with removable storefront enclosure

 the rooftop looking south to 1 World Trade

the rooftop looking south to 1 World Trade

 the drawing room

the drawing room

 the drawing room

the drawing room

babington cabin

glamp, feast, chill - frome, united kingdom

This cozy hideaway prototype, nestled in a grove behind Babington House, is a Soho Farmhouse gem that’s all about low-impact luxury. Built from the ground up, the cabin’s modular design lets it expand from a studio to a 3-bedroom retreat, always tiptoeing gracefully through the stunning Oxfordshire landscape. It's glamping redefined—nature, elegance, and relaxation in perfect harmony.

completion 2013

 the entry

the entry

 the private rear veranda

the private rear veranda

 the great room

the great room

 the bedroom

the bedroom

soho house chicago

eat, drink, and midwest chill - chicago, illinois

Housed in the iconic, industrial Allis Building, this 100,000 square foot West Loop hotspot serves up a hotel, private member spaces, rooftop pool, cinema, gym, spa, and some killer public restaurants. Unlike other Houses, this one has a ground floor open to all—locals, members, and guests are invited to mingle over craft cocktails or a bite at the bar, lounge, or restaurant. The reception area is framed by a handcrafted wooden vestibule, a nod to both Chicago grit and a bit of weatherproof chic.

And breaking tradition, Soho House Chicago boasts the very first House gym, where reclaimed water tower wood and exposed concrete blend with mid-century and classic Chicago vibes. Each bar rocks its own unique look, while the layout encourages both laid-back lounging and lively convos—making this a true Windy City escape for eaters, drinkers, and loungers alike.

completion 2014

 the exterior

the exterior

 the Allis bar + lounge

the Allis bar + lounge

 the big room

the big room

 the big bathroom

the big bathroom

 the big bathroom

the big bathroom

 the small room

the small room

 the small bathroom

the small bathroom

 the club bar

the club bar

 the club bar

the club bar

 bespoke cafe table

bespoke cafe table

 the drawing room

the drawing room

 the drawing room

the drawing room

 the gym

the gym

 the pantry bar

the pantry bar

 the rooftop lounge

the rooftop lounge

 the rooftop

the rooftop

electric house

dine, unwind, groove - notting hill, london uk

A retro haven for London’s cool crowd, Electric House is where old-school glam meets modern edge. The Electric Diner brings a touch of vintage Hollywood with its movie-inspired interiors, while upstairs, a speakeasy-style library offers an intimate escape with a focus on music and bespoke design. Expect custom, tech concealing casework, cozy nooks, and a vibe that’s as effortlessly stylish as it is exclusive. Whether you're grabbing a bite, unwinding with a drink, or vibing out to curated tunes, this Notting Hill gem is all about laid-back luxury with a cinematic twist.

completion 2012

 the library bar

the library bar

 the library bar snug

the library bar snug

 the electric rooftop

the electric rooftop

soho house berlin

shop. chill. connect - Berlin, Germany

At Soho House Berlin, the iconic House aesthetic takes on a fresh twist, seamlessly blending into both the House Market retail space and the Berlin Lofts to create a uniquely immersive experience.

The Soho House vibe shines through with meticulous millwork, eclectic furniture and fixtures, and rich textiles that fuse vintage charm with modern flair. In the House Market, an inviting ground-floor retail concept, design elements from different eras play off one another: think analog warmth meets digital edge, creating a space that feels both dynamic and comfortably familiar. Here, shopping is more than just browsing—it's an experience. The space flows like a stylish, lived-in home where every item feels at your fingertips. Zones dedicated to play, music, and drinks encourage you to stay, relax, and stumble upon that perfect find.

Upstairs, the Berlin Lofts offer a home-away-from-home that embraces the same thoughtful, immersive design. Each loft functions as an individual apartment, complete with plush living rooms, cozy dens, and fully appointed kitchens and baths, making it feel like a true extension of Soho House. Guests can retreat into their own space or engage with the House community, blending private relaxation with a sense of connection.

With every thoughtful detail, Soho House Berlin is designed for those who love to shop, chill, and connect in a space that feels both effortlessly cool and intimately personal.

completion 2014

 the exterior

the exterior

 the market

the market

 the great room (loft 1)

the great room (loft 1)

 [from left] bespoke casework, the great room (loft 1)

[from left] bespoke casework, the great room (loft 1)

 the bar (loft 3)

the bar (loft 3)

 the bar (loft 2)

the bar (loft 2)

 the music room (loft 2)

the music room (loft 2)

 the dining room (loft 2/4)

the dining room (loft 2/4)

 the kitchen (loft 4)

the kitchen (loft 4)

 the bedroom (loft 4)

the bedroom (loft 4)

precision run (flatiron)

run. sweat. repeat - flatiron, new york city

One of Equinox’s most popular member classes, Precision Run was revamped to tap into a dedicated following while breaking into the crowded boutique fitness market. The first studio prototype, launched in Equinox Santa Monica, laid the groundwork for a distinct brand with a focus on design, user experience, and community.

The macro goal: capitalize on Equinox's loyal base with a unique studio concept. The micro approach: build a standalone identity on par with Equinox and SoulCycle, attracting new clients with minimal leasable space, standardizing design, and fostering community.

The NYC flagship studio expands on Santa Monica’s aesthetic, with a communal lounge, locker rooms, a private treadmill lab, and interactive retail in a 5,200 SF space. A compact, efficient layout maximizes instructor visibility and sound isolation while balancing lease costs with high standards for an immersive in-class experience. Precision Run’s central lounge offers a sweeping view of the entire space, featuring communal stretching zones with cork flooring and custom millwork for gear. Designed for rolling, stretching, and gathering, armless, durable furniture blends with the low-tech, Instagram-worthy lenticular graphics on the feature wall.

The retail area, with mobile, transparent chain-link armoires, showcases capsule collections while effortlessly transforming to meet event needs. The studio’s elevated, rebellious vibe—embodied in custom lighting and curated materials—is a luxuriously unkempt tribute to runners, fitting a transient space for a transient sport.

completion 2019

 the great room (reception, bar, retail + lounge)

the great room (reception, bar, retail + lounge)

 the shop + lounge

the shop + lounge

 the great room (view to lounge + studio)

the great room (view to lounge + studio)

 reception counter + beverage bar detail

reception counter + beverage bar detail

 bespoke retail armoire

bespoke retail armoire

 bespoke retail armoire detail

bespoke retail armoire detail

 bespoke chair detail

bespoke chair detail

 the locker room bottle filler

the locker room bottle filler

 the all-gender locker room

the all-gender locker room

 the all-gender locker room

the all-gender locker room

 the all-gender locker room

the all-gender locker room

 the studio

the studio

 the studio

the studio

 the studio

the studio

 the studio

the studio

 the communal vanity

the communal vanity

 (from left) the communal vanity, the shower rooms

(from left) the communal vanity, the shower rooms

 the shower room

the shower room

 the communal vanity

the communal vanity

project by equinox

work hard. chill harder - Nolita, New York City

in the heart of Nolita, Project by Equinox redefines boutique fitness with a sleek, urban vibe tailored for the millennial mindset. This first-of-its-kind studio fuses fitness, design, and community in a multi-functional space where form meets function.

The aesthetic is minimalist yet bold—clean lines, calm tones, and a mix of raw materials. Luxury isn’t loud here; it’s in the details, from polished stainless steel reimagining industrial chain-link to the edgy yet refined blackened steel accents.

With smart space planning at its core, the studio minimizes leasable area by merging elements like an all-gender restroom with communal sinks and a multi-purpose lounge that transitions from pre/post workout relaxation to an instructor work zone. The lounge, complete with a self-serve coffee and juice bar, creates a sense of community that goes beyond fitness, making it a space to recharge, connect, and hang.

The custom textured glass storefront drenches the street-level space in sunlight while maintaining privacy with its artistic glasswork. It offers the perfect balance of visual interest and functionality, flooding the interior with natural light while shielding the studio from the eyes of passersby. Plus, it doubles as an acoustic barrier, creating a serene environment inside while still engaging with the vibrant street energy outside.

Inside the studio, mirrored storage armoires hide fitness equipment and reflect the room’s finished metal ceiling, allowing the space to transform for events beyond workouts. Smart, color-tunable lighting and integrated audio further enhance the vibe, making every workout feel like an immersive, high-energy experience.

With its luxe yet gritty design, Project by Equinox is where fitness and fashion-forward design collide.

completion 2017

 the exterior

the exterior

 the exterior

the exterior

 Hevea brasiliensis + painted brick

Hevea brasiliensis + painted brick

 the retail shop

the retail shop

 the locker room

the locker room

 (from left) the locker room, towel bar millwork detail

(from left) the locker room, towel bar millwork detail

 the digital events board

the digital events board

 the lounge stair

the lounge stair

 the locker room + reception lounge

the locker room + reception lounge

 the lounge

the lounge

 the lounge

the lounge

 (from left) the lounge, stair rail detail

(from left) the lounge, stair rail detail

 the lounge

the lounge

 the all-gender washroom

the all-gender washroom

 the all-gender washroom

the all-gender washroom

 (from left) brass pull, concrete lavatory detail

(from left) brass pull, concrete lavatory detail

 the studio

the studio

 the studio storefront

the studio storefront

 the studio

the studio

 the studio

the studio

 the studio

the studio

 the studio

the studio

 the studio

the studio

 the studio

the studio

precision run (santa monica)

we run this city - santa monica, california

The Santa Monica studio marks the first-of-its-kind Precision Run concept, blending Equinox’s signature edge with a boutique fitness vibe. This prototype redefined the running experience, creating a distinct brand identity that goes beyond fitness.

What sets Precision Run apart is its seamless fusion of technology, music, and light. Custom lighting synced to the rhythms of each run creates a womb-like environment, immersing runners in a multisensory experience where beats and pacing align for ultimate focus and energy. This innovative tech elevates every session, turning running into a high-octane journey.

The Santa Monica prototype’s raw, rebellious aesthetic features reactive bespoke lighting, wood walls, custom woodway treads and an Instagram-worthy vibe, setting the stage for Precision Run’s expansion across the U.S.

completion 2017

 the studio

the studio

 the studio detail

the studio detail

 the studio

the studio

 the studio

the studio

 the stage

the stage

 the studio

the studio

brooklyn loft

flora, fashion, and flow - brooklyn, ny

This 950-square-foot studio-turned-one-bedroom loft is an urban sanctuary packed with eclectic, easy luxury. The space blends marble, steel, wood, and brass for a mix of raw and refined materials, while rich patterns, textiles, and textures create an effortlessly stylish vibe. The curated art collection and lush indoor garden bring the outdoors in, transforming the loft into a serene retreat from NYC’s fast pace. Brimming with warmth, design, and nature, it’s an urban oasis with a fashionable edge.

completion 2015

 the bedroom

the bedroom

 wall mural detail

wall mural detail

 (from left) the bedroom, marble table

(from left) the bedroom, marble table

 bedroom detail

bedroom detail

 (from left) entry hall, great room gallery wall

(from left) entry hall, great room gallery wall

 (from left) the dining room with bespoke steel bookcase + vintage schoolhouse light, the entry

(from left) the dining room with bespoke steel bookcase + vintage schoolhouse light, the entry

 bookcase detail

bookcase detail

 the bedroom

the bedroom

 visualization - the bedroom

visualization - the bedroom

tribeca loft

the triangle below canal - tribeca, new york city

The renovation of this 2,600-square-foot apartment seamlessly merges two units, resulting in an expansive and highly adaptable space that exudes sophistication. The design balances eclectic character with bold patterns and rich textures, creating a refined yet dynamic environment tailored for modern living.

completion 2011

 the living room

the living room

 the dining room

the dining room

 the kitchen

the kitchen

 the main bedroom

the main bedroom

 the little girl’s bedroom

the little girl’s bedroom

 the little boy’s bedroom

the little boy’s bedroom

 (from left) the guest bathroom, the dining room (photos: LUXE interiors + design)

(from left) the guest bathroom, the dining room (photos: LUXE interiors + design)

 the living room (photo: LUXE interiors + design)

the living room (photo: LUXE interiors + design)

sushi hall

Rolls, Rhythms, and Renos - astoria, new york city

Tucked in the heart of Queens, this intimate sushi restaurant and meeting hall masterfully transforms a compact, existing space into a multifunctional gem. The design harmonizes sleek, modern elegance with serene Japanese influences, balancing function and style.

The standout feature? Ribbed wood walls and ceilings, meticulously crafted to evoke the graceful bones of a fish, infusing the space with organic rhythm and architectural sophistication. Green tile scales blanketing the floor mirror a Kyoto garden, while ambient light bounces off strategically placed mirrors, enhancing the cozy yet refined atmosphere.

This small, sophisticated space proves that great design and even greater sushi can exist in perfect harmony. Where sushi meets structure.

unrealized 2024

 visualization - the entry hall

visualization - the entry hall

 visualization - the entry hall

visualization - the entry hall

 visualization - the main hall (view to stage)

visualization - the main hall (view to stage)

 visualization - the main hall

visualization - the main hall

 visualization - metal screen + wood rib detail

visualization - metal screen + wood rib detail

 visualization - the hall (view from stage)

visualization - the hall (view from stage)

12th st townhouse

nestled in the village - greenwich village, new york city

This Greenwich Village townhouse renovation reimagines a narrow, 12-foot-wide home, infusing it with bold, eclectic character across all four floors. The garden level, the heart of the transformation, was completely gutted to accommodate a new kitchen, dining room, and cleverly hidden powder room, all tailored to fit the evolving needs of a growing family.

The kitchen is a standout, with a rich palette that plays with texture and materials: custom walnut cabinetry provides warmth, while antique mirror finishes reflect light, expanding the narrow space visually. A bold, black-and-white checkered marble floor grounds the room, adding a sense of timelessness, while lacquered red appliances inject a pop of energy, creating a sophisticated yet playful vibe.

The transition between the kitchen and dining area is seamless, with a cleverly integrated corridor that discreetly houses a powder room, laundry, and storage, ensuring the space remains both functional and chic. This renovation masterfully balances old-world charm with modern sophistication, making it a true architectural gem in the heart of New York City's Greenwich Village.

completion 2011

(in collaboration with Jaklitsch/Gardner Architects + decorator Richard McGeehan)

 the parlor

the parlor

 the reading room

the reading room

 the kitchen

the kitchen

 the kitchen

the kitchen

 the dining room

the dining room

equinox (flatiron)

Where Fitness Meets Form - new york city

Located in the heart of NYC’s Flatiron neighborhood, the 33,000-square-foot Equinox Flatiron club fuses historical architecture with a modern, fitness-forward design. Large windows and an oversized storefront frame the space, showcasing the vintage cast-iron columns with Corinthian capitals that pay homage to the building’s rich history. The full club renovation transforms the once-dated interior, emphasizing clean, modern materials, sculptural detailing, and rhythmic vertical elements that guide the eye through the space.

A major focus of the redesign is light, which plays a transformative role. Custom copper and stainless steel woven mesh screens introduce a calm, visual rhythm that contrasts with the dynamic energy of the strength floor, creating balance and flow within the space.

The locker rooms were thoughtfully reconfigured to enhance both form and function. More showers were added, and the ceiling height in the shower areas was raised to create a more open, refreshing feel. The HVAC ductwork was relocated to the center of the space, allowing the shower ceilings to soar while improving ventilation. By positioning the sinks and ventilation centrally, an unnoticeable threshold now seamlessly separates the wet and dry zones of the shower room, offering a smoother and more intuitive experience.

This redesign uplifts the classic Flatiron space, merging fitness and architecture in a way that elevates both the workout and the aesthetic.

completion - 2016

(in collaboration with yabu pushelberg)

 the juice bar + reception

the juice bar + reception

 the yoga studio - mirrored transom + light cove

the yoga studio - mirrored transom + light cove

 the ground floor

the ground floor

 the locker room

the locker room

 the locker room

the locker room

 the grand stair

the grand stair

 the view from the mezzanine

the view from the mezzanine

 the boxing studio

the boxing studio

equinox (south beach)

bienvenido a miami b**** - miami beach, fl

In the heart of Miami’s iconic South Beach, Equinox South Beach redefines luxury fitness with a full-scale interior renovation that captures the area’s vibrant energy. This comprehensive transformation touches every aspect of the club—lobby, reception, lounge, café, locker rooms, and studios—seamlessly blending modern sophistication with the laid-back, tropical charm of South Beach.

The design leans into Miami’s signature vibe, incorporating soft pink and green accents that echo the pastel hues of the Art Deco district. Striking custom black-and-white concrete tiles highlight areas dedicated to special programming, creating visual focal points that are both stylish and functional. The bespoke reception desk is a standout piece, featuring a gently curved design with white enamel and walnut wood inlay—a nod to the classic elegance of a vintage Clarion boat, effortlessly merging old Miami glam with contemporary flair.

The club’s innovative design extends to a glass wall installation that creates a mesmerizing moiré effect, layering textured glass with a lush foliage wallcovering behind it. This play of light, reflection, and shadow adds depth to the space, creating a dynamic visual experience that feels distinctly Miami.

From the lush accents to the meticulously chosen materials, Equinox South Beach is an expression of energy, vibrancy, and effortless style—a fitness destination as striking as the city it calls home.

completion 2017

 the reception desk

the reception desk

 the reception lounge

the reception lounge

 the yoga studio

the yoga studio

 cafe lounge detail

cafe lounge detail

 “be here now” entry sign

“be here now” entry sign

 the membership office

the membership office

marc jacobs (kerry center)

happy days are here again - shanghai, china

The Marc Jacobs Kerry Centre, a 5,400-square-foot retail masterpiece, spans two levels and seamlessly merges the Marc by Marc Jacobs and Marc Jacobs Collection under one stylish roof. At the heart of the space is an elliptical staircase, a true architectural marvel. Developed entirely in 3D due to its intricate geometry, this sculptural stairway crafted from regionally sourced Chinese hardwood is the centerpiece of the store, linking the two floors in a bold yet fluid manner.

Smart space planning is at the core of this flagship, with each floor designed to reflect the distinct identities of the brand’s lines while ensuring a cohesive, luxurious experience. The custom storefront offers a polished invitation, blending sleek lines with the brand’s updated fixtures, all tailored with sycamore millwork and polished nickel accents.

The ceilings are a showstopper in their own right, with sculpted plaster forms that evoke the graceful silhouettes of Chinese lanterns and flowing fabric, casting an elegant glow over the retail environment. These thoughtful touches, combined with Marc Jacobs’ iconic style, make the Shanghai flagship a blend of cutting-edge design and high-fashion luxury.

completion - 2012

(In collaboration with Jaklitsch / Gardner Architects)

 MJ Collection accessory lounge + reception

MJ Collection accessory lounge + reception

 the grand elliptical staircase

the grand elliptical staircase

 light cove detail

light cove detail

 the Spiral stair, mirrored steel display cube + armoire

the Spiral stair, mirrored steel display cube + armoire

 the MMJ upper level stair landing lounge + shop

the MMJ upper level stair landing lounge + shop

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Back to projects + design
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4
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16
soho house chicago
 the library bar
3
electric house
 the exterior
10
soho house berlin
 the great room (reception, bar, retail + lounge)
19
precision run (flatiron)
 the exterior
24
project by equinox
7
precision run (santa monica)
20200305_175446.jpg
9
brooklyn loft
LIVING+LUXE.png
8
tribeca loft
view 4 final no notes.png
6
sushi hall
 the parlor
5
12th st townhouse
 the juice bar + reception
8
equinox (flatiron)
SOUTHBEACH MOOD2.png
6
equinox (south beach)
Ground floor MJ collection 2.jpg
5
marc jacobs (kerry center)

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