About

Gerrell (Jor-El) Wilson is a luminary in luxury design, weaving artistry, innovation, and precision into every project. As the visionary founder of his multidisciplinary design studio, Jor-El crafts transformative spaces that redefine modern residential, boutique hospitality, and cutting-edge startup environments. His work is a symphony of bold creativity and refined elegance, resonating with clients who seek unparalleled sophistication and bespoke design experiences.

With a masterful command of architecture and project management, Gerrell delivers seamless, solutions-driven designs that elevate brand identities and captivate discerning audiences. As former Director of Architecture + Design at Equinox, he spearheaded trailblazing initiatives, including the iconic E Clubs, Project by Equinox, and Precision Run studios—each a testament to his ability to blend visionary aesthetics with strategic execution. His portfolio spans North America, Europe, and Asia, reflecting a global perspective and an unwavering commitment to excellence.

Based between the vibrant pulse of New York City and the sun-drenched allure of Miami, Gerrell draws inspiration from the dynamic interplay of culture, luxury, and innovation. His work has also been shaped by time spent in London, infusing his designs with a cosmopolitan edge. A graduate of the prestigious College of Environmental Design at the University of California, Berkeley, Gerrell holds a Master of Architecture, enriched by deep studies in fine arts and art history—disciplines that inform his distinctive, soulful approach to design.

For those envisioning extraordinary residential havens, captivating boutique hospitality interiors, or innovative startup spaces, Jor-el brings creativity and expertise to every vision. Explore his transformative designs at jor-el.com to experience design that inspires and endures.